Media and Press

Perimeter Bicycling Association of America, Inc. works with a number of news agencies and groups to help share the work they are involved with. Please contact us if you are interested in writing a story about Perimeter or one of our events (El Tour de Tucson, El Tour de Mesa, Cochise County Cycling Classic, and Loop the Loop).  Also available to media will be our official event names, logo, press releases and information about our dedication recipients.

All of Perimeter’s logo’s are copy written and trademarked and are only available with the express written consent of Perimeter Bicycling and its staff.

This information is for use only by persons or organizations who have received approval/authorization to do so from Perimeter Bicycling Association of America, Inc. If you want to use this information or imagery, please contact media @ perimeterbicycling . com or (520) 745-2033

El Tour de Tucson

Held annually the Saturday before 2015 EL TOUR LOGO No Number224x346px
Thanksgiving, El Tour is a fun ride attracting over 9,000 cyclists of all ages and abilities from throughout the United States and beyond, consisting of novice, intermediate, advanced, and professional riders.

A 1999/2000 Economic Impact Study by the University of Arizona Eller School of Business can be viewed here: Eller Economic Impact 1999_2000.

Online Media links for 2014

(JPEG Image, 120 × 90 pixels)See the heartwarming, short, promo video (4.5 min): “The Meaning of El Tour” produced by Monsoon Production Services You’ll be glad you did. El Tour de Tucson is much more than just a Bicycle ride and a charitable event. It means something special, and something different, to everyone it affects. But what does it mean to you? This video shows what El Tour means to the founder of the event, defining it by each letter in “El Tour.”

Catch the 2014 El Tour TV Special right now from wherever you are!

El Tour TV Special image2014 El  Tour de Tucson – The Ride to be Unified” originally aired on KGUN 9, CW Tucson and AZTV ~ if you missed it, you can watch it streaming online. Brought to you by Community Partnership of Southern Arizona (CPSA). Produced and directed by Monsoon Production Services.

CPSA and KGUNCatch the excitement of El Tour 2014 from home or office. Relive the emotions that sprang from the experience. This TV Special features the hands-down-best footage ever shot for El Tour ~ from the amazing riders braving the cold and rain, to the emotional and passionate interviews, there is just no question about it. Take a look.

July 6, 2014 – Arizona Daily Star –Tucson in 100 Objects — El Tour bicycle The Star is defining Tucson in 100 objects. Bicycling is big in Tucson and the biggest annual event is El Tour de Tucson. 

June 22, 2014 – Arizona Daily Star – Tucson cycling program seeks kids interested in health, riding

June 14, 2014 – KVOI The Voice Tucson, AZ – Profiles in Business – Interview of Richard DeBernardis, founder and president of Perimeter Bicycling, by Mike Varney, president and CEO of the Tucson Metropolitan Chamber of Commerce. About 25 minutes. Listen Here

June 4, 2014 – World News Network – Perimeter Bicycling Announces Special Olympics as El Tour de Tucson Title Sponsor for the Next Three Years

May 30, 2014 – Arizona Daily Independent – Perimeter Bicycling, Special Olympics reach El Tour de Tucson agreement

May 30, 2014 – Arizona Daily Star – Special Olympics ‘saves’ El Tour – front page! Above the fold!

May 29, 2014 – Arizona Public Media – El Tour de Tucson Gets New Sponsor, Beneficiary – includes audio

May 29, 2014 – KOLD News 13 / Tucson News Now – Special Olympics named El Tour de Tucson sponsor – includes terrific video

May 29, 2014 – KVOA News 4 – El Tour de Tucson announces title sponsor – includes video

May 29, 2014 – KGUN 9 News – El Tour announces new title sponsor, primary beneficiary includes video


– News Release –

Perimeter Bicycling announces Special Olympics
as El Tour de Tucson title sponsor for the next three years

TUCSON, Ariz. (May 29, 2014) — Perimeter Bicycling Association of America recently reached agreement with Special Olympics on a three-year title sponsorship package. Special Olympics has joined one of the premier cycling events in the United States and will become both El Tour de Tucson’s title sponsor and primary beneficiary for 2014, 2015 and 2016.

Click Here for Dropdown and the Rest of the Story.

Special Olympics, the world’s largest sports organization for children and adults with intellectual disabilities, is ushering in a new era to El Tour, now in its 32nd year with more than 9,000 riders expected for the 2014 event scheduled for Nov. 22, 2014.

“We are thrilled to add Special Olympics to the Perimeter Bicycling family,” said Richard DeBernardis, founder & president of El Tour de Tucson, which will now be known as Special Olympics El Tour de Tucson. “It has a reputation in 170 countries for helping 4.2 million individuals with intellectual disabilities realize bright futures; at the local level, the state program, Special Olympics Arizona, is a vibrant one. We applaud Special Olympics’ mission and vision, and are honored to be part of it. The widespread and deep passion that people have for Special Olympics’ work should foster increased participation and charitable donations.”

Currently, more than 76,000 Special Olympics athletes around the world compete in the sport of cycling.

Since the event’s inception in 1983, 11 title sponsors have been part of Perimeter’s El Tour history. In 2013, El Tour did not have a sponsor after 11 consecutive years of sponsorship.

In 2013, nearly $4 million was raised for more than 35 charitable organizations despite persistent rain occurring throughout the day in Southern Arizona for the first time in the event’s 31-year history. Leading up to the race, El Tour was headed toward record participation.

Historically, the event has brought in more than 8,000 riders with an estimated 35,000 spectators at last year’s event alone. A conservative estimate of El Tour’s annual economic impact to Tucson is $18 million.

National magazines through the years have ranked Tucson as one of the top cycling cities in the United States.

“We know that cycling is one of the fastest-growing sports in the United States and we recognize the tremendous passion that cyclists possess both for the sport and important charitable causes. With our emphasis on using sport to advance social inclusion, a relationship between Special Olympics and the Perimeter Bicycling family is a welcome and natural fit,” said Janet Froetscher, CEO of Special Olympics. “Perimeter Bicycling is an expert on putting on cycling events and we are excited to be part of one of the premier cycling events in the country.”

DeBernardis founded El Tour in 1983, a 198-person event raising $5,500, with the objective of making it the United States’ largest charity-fundraising bicycling event. He’s done that with more than $40 million raised for charities throughout the event’s 31-year history. The event also serves the community by educating cyclists of the importance of fitness through cycling.

About Perimeter Bicycling
Perimeter Bicycling Association of America, Inc. is a 501(c)(3) non-profit, tax exempt organization responsible for the production and promotion of four major cycling events – El Tour de Tucson, El Tour de Mesa/Phoenix, Cochise County Cycling Classic and Indoor El Tour – as well as an annual fall and spring Bicycle, Fitness & Health Expo, El Tour Adventure Walk/Run, and El Tour Fun Rides. Perimeter Bicycling also supports and promotes El Tour de Mt. Fuji and El Tour de Kusatsu, held annually in Japan. Both events are modeled after El Tour’s concept of cycling in pursuit of wellness.

About Special Olympics International
Special Olympics is an international organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to more than 4 million athletes in 170 countries in all regions of the world, providing year-round sports training, athletic competition and other related programs. Visit Special Olympics at and engage with us on: @specialolympics,,, and



Viva Bike Vegas

VLV-elvisThe event is open to cyclists of all ages and abilities with ride distances of 100, 50 and 25 mile events plus a Fun Ride of 10, 5 or 1/4 miles. The route this year will be the perimeter of Las Vegas, NV traveling along Red Rock Canyon State Park and the four mountain ranges surrounding Las Vegas. The roads along the route are some of the newest and smoothest in the country and will give all cyclists an interesting and challenging adventure.

August 20, 2014 – Las Vegas Review Journal – Zappos signs key Las Vegas bicycle world sponsorships

June 26, 2014 – Las Vegas Review-Journal – Perimeter Bicycling Association of America taking over Viva bicycle ride

June 24, 2014 – –Viva Bike Vegas boosted by presence of Perimeter Bicycling, El Tour de Tucson

June 20, 2014 – Tucson Velo – Perimeter Bicycling expands to Vegas; more to come

June 20, 2014 – cycling blog –  Viva Bike Vegas is back! Mark your calendars for 9/13/14 

– News Release –

LAS VEGAS (June 19, 2014) – Perimeter Bicycling Association of America, Inc recently reached agreement with the Regional Transportation Commission of Southern Nevada (RTC) to take over the production and coordination of the 2014 Viva Bike Vegas.

Click Here for Dropdown and the Rest of the Story.

Viva Bike Vegas is scheduled for Saturday, Sept. 13, 2014, and will travel the perimeter of the Las Vegas Valley. The ride has gained national attention because it has been held on the Saturday after InterBike, the largest bicycle trade show in North America with more than 100,000 cycling enthusiasts.

Cyclists will be able to ride any one of three distances: 100, 50 and 25 miles or participate in the Fun Ride of 10, 5 or 1/4-mile.

The century (100 miles) will start and finish at the Discovery Children’s Museum , with the remote starts (50 and 25-milers) finishing there as well. Exact locations for the remote starts will be announced soon. Start times are 100-mile at 6 a.m.; 50-mile at 10:30 a.m.; 25-mile at 12 noon. A one day bicycle expo and packet pick-up will be Friday, Sept. 12 from 10 a.m. to 9 p.m. at The Linq, the newest property of Caesars Entertainment.

“The ride has many great advantages for the city, the surrounding area, local charities and all of its participants,” said Richard J. DeBernardis, president and founder of Perimeter Bicycling Association of America, Inc. “We are incredibly delighted to be a part of Viva Bike Vegas. It is an extraordinary cycling event for the Las Vegas community.”

Perimeter Bicycling has developed collaborative partnerships with the RTC, city of Henderson, city of Las Vegas and the Las Vegas Convention and Visitors Authority (LVCVA) to help support and promote the ride.

“We are excited that Perimeter Bicycling Association of America has decided to produce Viva Bike Vegas this year,” said Tina Quigley, general manager of the Regional Transportation Commission of Southern Nevada. “It’s a great cycling event that helps increase awareness about bicycling as a viable transportation alternative and also promotes Las Vegas as a premiere destination for an amazing outdoor experience.”

Registration will open online June 23. For information and registration for Viva Bike Vegas visit at or follow on Facebook Viva Bike Vegas El Tour

One of Perimeter Bicycling’s major goals is to raise money for local non-profit organizations. To date, the nonprofits selected to receive proceeds from Viva Bike Vegas include: Discovery Children’s Museum, Easter Seals Nevada , League of American Bicyclists (LAB) and Safe Nest TADC. Organizers hope to raise anywhere from $25,000 to $50,000 for the event’s first year, with an estimated 1,700 cyclists. It is expected that other nonprofits will be added in the coming weeks.

About Perimeter Bicycling
Perimeter Bicycling Association of America, Inc. is a 501(c)(3) nonprofit, tax exempt organization responsible for the production and promotion of five major bicycling events – El Tour de Tucson, El Tour de Mesa, Cochise County Cycling Classic, Viva Bike Vegas and Indoor El Tour – as well as an annual fall and spring Bicycle, Fitness & Health Expo, El Tour Adventure Walk/Run, and El Tour Fun Rides. Perimeter Bicycling also supports and promotes El Tour de Mt. Fuji and El Tour de Kusatsu, held annually in Japan. All events are modeled after Perimeter’s concept of cycling in pursuit of wellness.

For more information on Perimeter Bicycling please call 520-745-2033, visit

follow on Twitter @tourdetucson and @PerimeterBike find us on Facebook ElTourdeTucson and PerimeterBicycling


El Tour de Mesa

The event assumed a new name for 2011 but remains the same great ride! El Tour de Mesa is open to all ages and abilities, and offers 70 and 28-mile courses, all routed throughout Mesa, Arizona. Routes extend into the beautiful and rugged backdrop of the Salt River Recreation Area and Tonto National Forest.  More…

Tour of the Tucson Mountains

We bid farewell to this fun and fast tour in 2012.  For history of the event, click here

Cochise County Cycling Classic

Cyclists may select from 165, 97, or 49-mile events, all routed through beautiful southeastern Arizona. Cochise Classic is the perfect Fall event for cyclists and is an excellent gauge for readiness for El Tour de Tucson.  For more information click here.

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