Perimeter Profile: Lydia Kennedy
Wednesday, August 22nd, 2012
Elaine Mariolle Photo: Lydia Kennedy (right) with Angelique Budaya (left)
Inspired by a passion for sports, healthy living, and a commitment to promoting fitness in people of all socioeconomic backgrounds, Lydia Kennedy found her niche in the creation of ReActivate, a new and used activewear store.
Unlike other resale, thrift or consignment shops that may only have a few items of sports clothing, ReActivate has a wide selection of good-quality activewear, much of which is new. “In some cases people bring in brand new clothes purchased online. They trade them in and others reactive them!” she said. Kennedy has many stories that illustrate her “pay less and play more” philosophy. One woman came in looking for cycling clothes. She had a Walmart bike, and was signed up to ride the 60-mile El Tour but did not have funds for a jersey and shorts. At ReActivate she found two kits at an affordable price. “I feel great being a part of that – bringing value and helping people get fit,” she said.
A native Tucsonan, Kennedy is committed to actively giving back. Any items brought in as donations will be given by ReActivate to local nonprofit organizations that promote active lifestyles within socially and economical challenged neighborhoods. ReActivate is partnered with Tucson Youth Development, Ace Charter High School, El Grupo Cycling, BICAS, Girls on the Run and Most Holy Trinity.
Check it out: ReActivate may be just the place for you to redeem your El Tour Gift Certificates!